: Betty attempts to secure a position for her best friend, Nicolás Mora , within the company.
While the original Colombian run aired in 169 episodes on , international distribution and streaming platforms like Netflix and Peacock often split the series into shorter segments, resulting in a total of 335 episodes . In this expanded 335-episode format, Episode 298 falls deep into the final arc where Betty has already undergone her physical transformation and is managing the fallout of Armando's past deceits. Where to Watch yo soy betty la fea episodio 298mp4 top
: Armando informs the volatile designer Hugo Lombardi and his ex-fiancée Marcela Valencia that Betty will remain in charge of Ecomoda while he is away on a trip. Why This Episode Matters : Betty attempts to secure a position for
: As Betty leaves a restaurant, she is intercepted by Armando. Driven by his intense feelings and insecurity, Armando makes a dramatic "scene of jealousy" ( escena de celos ), further complicating their professional and romantic dynamic. Where to Watch : Armando informs the volatile
Episode 298 is a crucial turning point in the series' "third movement"—Betty's return to Ecomoda as a leader. It showcases her new-found strength and the crumbling of Armando's composure as he realizes he can no longer control her.
: Betty stands her ground against Daniel, firmly denying him a financial advance he is demanding. This scene highlights her transition from a timid secretary to a confident executive capable of handling Ecomoda’s most intimidating figures.