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How AI Benefits—and Threatens—the Entertainment Industry Driven by rapid advancements in generative AI, the
AI has moved from a "back-office" experiment to a CEO-level mandate, impacting every stage of the content lifecycle. By 2029, advertising spending is forecast to surpass
Consumer revenue from over-the-top (OTT) video is expected to exceed traditional pay TV for the first time in 2027.
The entertainment and media (E&M) industry is currently valued at approximately in 2025 and is projected to reach $3.5 trillion by 2029. Driven by rapid advancements in generative AI, the maturity of the creator economy, and a seismic shift toward ad-supported digital models, the landscape of "entertainment and media content" is being fundamentally re-engineered. 1. The Digital Shift: From Ownership to Access
Advertising has become the predominant form of E&M revenue. By 2029, advertising spending is forecast to surpass consumer spending by $300 billion , growing three times as fast.