: A more recent series focusing on urban struggles and relationship accidents.
: The government has mandated that all OTT platforms strictly follow a "Code of Ethics" under IT Rules to ensure women’s dignity is maintained in digital content. Platform Availability and Pricing ULLU Originals
Several titles have become synonymous with the brand, garnering massive viewership numbers through social media buzz and word-of-mouth: : A more recent series focusing on urban
The platform's content strategy has not been without significant pushback. Critics often label ULLU Originals as "softcore pornography" masquerading as mainstream entertainment. This has led to: Critics often label ULLU Originals as "softcore pornography"
Since its launch on , ULLU has carved out a distinct—and often controversial—niche in India's competitive Over-The-Top (OTT) landscape. Owned and operated by Vibhu Agarwal , the platform is known for its signature "ULLU Originals," which primarily focus on adult-themed dramas, erotic thrillers, and provocative storytelling that pushes the boundaries of mainstream entertainment. The Strategy Behind ULLU Originals
: Narratives often revolve around complex human relationships, workplace fantasies, and sensationalized "social" dramas.