: Regular viewers of Turkish series report a significantly more positive perception of Turkey and are more likely to visit the country as tourists.
Turkish series act as a form of "soft power," influencing more than just television ratings: Turski Serii Na Sitel Televizija
: This series recently achieved massive success on Sitel, recording an average audience share (SHR) of 31.29% , meaning nearly one in three Macedonian viewers tuned in during its broadcast. : Regular viewers of Turkish series report a
: Unlike standard soaps, these series (often called dizi ) feature cinematic visuals, original soundtracks, and extensive outdoor filming. and extensive outdoor filming.