The Lucky Bunny By Covert Japan And Starring Misa New ((install)) | Must See |

Covert Japan has built a cult following by sticking to a strict palette of blacks, greys, and tactical fabrics. For The Lucky Bunny , the brand introduced pieces that are as functional as they are stylish:

Over-sized silhouettes with hidden pockets and reinforced stitching.

Set against the neon-soaked backstreets and industrial skeletons of Tokyo, the film follows a protagonist (played by New) navigating a world of high-stakes anonymity. The "Bunny" isn't a mascot; it's a code name, a persona, and a mask worn to survive a hyper-connected yet isolating urban environment. Misa New: The Perfect Muse the lucky bunny by covert japan and starring misa new

The soundtrack—a blend of lo-fi ambient beats and sharp industrial techno—drives the narrative forward, making the viewer feel every step of the "Lucky Bunny's" journey through the city. Why It Matters

The Lucky Bunny represents a shift in how fashion brands communicate. Instead of traditional ads, Covert Japan is investing in . By casting a talent like Misa New, they aren’t just selling a jacket; they are selling a world. Covert Japan has built a cult following by

The casting of Misa New was a masterstroke for the brand. Known for her ethereal beauty paired with an intense, grounded screen presence, New brings a necessary vulnerability to the "Covert" aesthetic.

The title itself, The Lucky Bunny , plays on the duality of innocence and survival. In Japanese folklore, the rabbit is often a symbol of cleverness and good fortune, but under the direction of Covert Japan, this "luck" takes on a grittier, modern edge. The "Bunny" isn't a mascot; it's a code

Subtle embroidery and screen prints that reference the rabbit motif without falling into the trap of being "cute."

MailBot AI For Email

Cut your time writing emails in half

Reply to customer emails with MailBot.AI, and you’ll never have to sort through an overflowing inbox ever again.

Effortless, personalized email replies

MailBot.AI is an email writing assistant that uses artificial intelligence to generate high quality responses to emails from your prospects, customers and other contacts. Imagine never having to write another boring email reply in your life...

Reply to emails with a single click

Reply to your emails in a snap with MailBot.AI’s revolutionary AI assistant. Your email will be handled by our engine, giving you the time you deserve to focus on what really matters.

Inbox zero

Reply to customer emails with MailBot.AI, and you’ll never have to sort through an overflowing inbox ever again.

Works in Gmail

Meet MailBot.AI - a tool that lets you craft email responses in minutes. Write emails in a couple of clicks. It’s super-easy to use, and works right inside Gmail.

Covert Japan has built a cult following by sticking to a strict palette of blacks, greys, and tactical fabrics. For The Lucky Bunny , the brand introduced pieces that are as functional as they are stylish:

Over-sized silhouettes with hidden pockets and reinforced stitching.

Set against the neon-soaked backstreets and industrial skeletons of Tokyo, the film follows a protagonist (played by New) navigating a world of high-stakes anonymity. The "Bunny" isn't a mascot; it's a code name, a persona, and a mask worn to survive a hyper-connected yet isolating urban environment. Misa New: The Perfect Muse

The soundtrack—a blend of lo-fi ambient beats and sharp industrial techno—drives the narrative forward, making the viewer feel every step of the "Lucky Bunny's" journey through the city. Why It Matters

The Lucky Bunny represents a shift in how fashion brands communicate. Instead of traditional ads, Covert Japan is investing in . By casting a talent like Misa New, they aren’t just selling a jacket; they are selling a world.

The casting of Misa New was a masterstroke for the brand. Known for her ethereal beauty paired with an intense, grounded screen presence, New brings a necessary vulnerability to the "Covert" aesthetic.

The title itself, The Lucky Bunny , plays on the duality of innocence and survival. In Japanese folklore, the rabbit is often a symbol of cleverness and good fortune, but under the direction of Covert Japan, this "luck" takes on a grittier, modern edge.

Subtle embroidery and screen prints that reference the rabbit motif without falling into the trap of being "cute."