The first time "internet personalities" could chat directly with a global audience in a raw, unedited format.

The mention of highlights a technical milestone in digital media. As noted by Wikipedia's entry on Audio Video Interleave , the AVI format was a Microsoft standard introduced to allow synchronous audio-video playback.

AVI supported various codecs, making it the preferred container for creators who wanted their "exclusive" content to be playable on a wide range of Windows-based media players. The Allure of "Lost Media"