When it premiered in late 2022, Reborn Rich (재벌집 막내아들) didn't just capture attention—it dominated the South Korean television landscape. Starring Hallyu powerhouse , the series shattered viewership records, eventually becoming the second highest-rated drama in Korean cable history , peaking at a staggering 26.9% nationwide rating for its final episode.

Often cited as the show's true "MVP," Lee Sung-min’s portrayal of the ruthless yet visionary founder of Soonyang Group was magnetic. His performance earned him the Grand Prize (Daesang) at the 59th Baeksang Arts Awards.

The series finale recorded the show's peak viewership of 26.9% (or up to 30.1% by some metrics). It brought the complex revenge arc to a controversial and much-discussed conclusion.

Widely regarded by fans as one of the best, it holds a top rating on IMDb (approx. 8.5/10) for its intense focus on Chairman Jin’s succession plans and the betrayal within the family. Blending Fiction with Reality

This episode hit an all-time high of 24.9% at the time, officially surpassing the record of SKY Castle . It featured a turning point in the war for the Soonyang succession.