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Delivering superior value through the 4 Ps (Product, Price, Place, Promotion).
One of the biggest misconceptions Kotler addresses immediately is that marketing is synonymous with advertising or selling. Instead, Kotler defines marketing as: principles of marketing by philip kotler ppt chapter 1
The combination of products, services, information, or experiences offered to satisfy a need. Delivering superior value through the 4 Ps (Product,
Using tools like social media, mobile apps, and e-commerce to engage consumers everywhere. principles of marketing by philip kotler ppt chapter 1
Understanding the Fundamentals: Principles of Marketing by Philip Kotler (Chapter 1)
Kotler outlines five concepts under which organizations design their strategies: