Practicing Strategy A Southern African Context 3rd Edition May 2026

The third edition of edited by Tersia Botha and Peet Venter, marks a significant evolution in strategic management literature tailored for the African continent. Published in late 2022 by Juta & Company Ltd , this edition moves beyond traditional Western-centric models to address the volatile and unique business landscapes of Southern Africa.

Unlike many textbooks that portray strategy as a neat, linear, and purely rational analytical process, this edition views strategy as . practicing strategy a southern african context 3rd edition

This approach integrates sustainability, ethics, and stakeholder responsibility directly into the strategic process. The third edition of edited by Tersia Botha

A Shift in Paradigm: From Competitive Advantage to Responsible Competitiveness While traditional strategy texts focus almost exclusively on

It argues that in the modern world—and particularly within the socio-economic challenges of Southern Africa—organizations must create social and environmental value alongside economic profit to remain truly competitive. Core Philosophy: Strategy-as-Practice

The most striking feature of the 3rd edition is its advocacy for a paradigm shift. While traditional strategy texts focus almost exclusively on achieving a "sustained competitive advantage," this book introduces the concept of .

It treats strategy as something people do rather than something an organization has . This "strategy-as-practice" lens emphasizes the cognitive and political roles played by managers at all levels, not just the CEO. Key Updates in the 3rd Edition