Little Dragon formed in Gothenburg in 1996, but their self-titled debut didn't arrive until 2007. Their career was built on organic growth—touring heavily and collaborating with giants like Gorillaz and SBTRKT. Unlike modern "TikTok-first" artists, Little Dragon’s foundation was built on musicality and live performance, which provided them with a loyal fan base that followed them into the social media age. Mastering the DVP: Social Media as an Art Form
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The most impressive aspect of Little Dragon’s career is their transition to Ninja Tune , a label known for its artist-centric approach. This move allowed them to double down on their digital presence while maintaining total creative control.
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