For this demographic, video content is the primary medium of connection. Short-form video platforms like and Instagram Reels are central to their daily lives.

: High usage is seen on Instagram (93.3%), WhatsApp (86.7%), and YouTube (63.3%) for social and pleasure activities. Content Types : Trending videos typically feature:

: This often includes glamorous makeup, styled hair, and "bold" or "trendy" fashion choices.

: Popular activities include nongkrong (hanging out), ngafe (going to cafes), and dugem (clubbing/nightlife).