The ship gained massive popularity in 2018–2019, particularly in Asian fan communities, due to official comics and promotional art that often placed them in close proximity. Common Themes in JackNaib Doujinshi (DJ)
Fan-made works under this keyword often explore specific tropes and Alternative Universes (AUs): Identity V Oneshots - Listen (Jack x Naib) - Wattpad jack x naib dj
Their character designs and skins are a major draw. Popular "matching" looks in fan-made DJs include Jack’s "Evil Eye Host" and Naib’s "Steam Teen" from the Call of the Abyss II (COA2) event. particularly in Asian fan communities