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is more than just a catchy title; it is the definitive monograph and manifesto of Michael Bierut , one of the most influential graphic designers of our time.

: Available at Barnes & Noble. Hardcover (Standard & Revised Editions) :

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New and used copies can be found at AbeBooks and Strand Book Store.

According to Bierut’s own reflections and talks, his design approach centers on five main pillars: is more than just a catchy title; it

: Aim to be thoughtful and smart rather than trying to outsmart the audience.

: You gain more influence by giving away power and letting others into the process. Consistency ≠is not equal to This newer version includes a new afterword regarding

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