The Johnson campaign was worried about Goldwater's momentum, and they knew they needed to do something to counter his message. That's when they turned to DDB, a young and innovative advertising agency that had already made a name for itself with its creative and effective campaigns.
For those interested in seeing the "Daisy" commercial in its entirety, there are several sources online where it can be viewed. The ad has been uploaded to YouTube and other video-sharing sites, where it has been viewed millions of times. daisy---------s destruction video completo
The commercial, which was filmed in a single take, features a young girl, Gillian Anderson (not to be confused with the actress), counting daisies in a beautiful, sun-drenched field. As she counts, a deep, ominous voiceover begins to count down from 10, simulating the sound of a nuclear missile launch. The camera zooms in on the girl's face, and just as the countdown reaches 1, a nuclear explosion occurs, filling the screen with a blinding flash of light and a mushroom cloud. The Johnson campaign was worried about Goldwater's momentum,
The commercial was also incredibly effective. It aired only once, during a broadcast of "The Man from U.N.C.L.E." on September 7, 1964, but it was seen by millions of people, and its impact was felt for weeks to come. The ad was widely covered in the press, with many newspapers and magazines running stories about its creation and effectiveness. The ad has been uploaded to YouTube and
The "Daisy" commercial is often credited with helping to shift the momentum of the 1964 presidential election in favor of President Johnson. Goldwater's campaign was never able to recover from the ad's impact, and he went on to lose the election in a landslide.