: Deciding on the geographical placement of facilities to minimize transportation and storage costs. Key Topics and Applications
: Managing activities across multiple functional areas like marketing, production, and accounting.
: Managing the movement of goods, including mode selection and carrier pricing.
Ballou’s approach is distinguished by its focus on the of supply chain activities to create a competitive advantage. He organizes the field around a central "triangle" of interrelated strategies:
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: Setting goals that satisfy market demand while maintaining profitability.
: Determining optimal stock levels to balance cost against customer service requirements.