Brauer Neue Font May 2026

The font's origin on beer bottles makes it a natural fit for craft beverages, food packaging, and consumer goods that need to balance heritage with modern minimalism. 3. Editorial Layouts

[1974] Original ink drawings by Pierre Miedinger (Brauerei Hürlimann) │ ▼ [1999] Digitized & extended into a headline font by Elektrosmog (Marco Walser & Philippe Desarzens) │ ▼ [2006] Expanded with lighter weights and italics for the Lineto foundry │ ▼ [2019] Re-released as LL Brauer with 6 weights (Thin to Extra Black)

Strokes have a nearly uniform thickness, creating a consistent visual weight across both uppercase and lowercase characters. brauer neue font

While often compared to Trade Gothic Condensed or other mid-century grotesques, Brauer Neue has several distinct traits:

The typeface gained a cult following in high-end editorial and corporate design, notably appearing in major American mass-market magazines. The font's origin on beer bottles makes it

Designers Marco Walser and Philippe Desarzens of Elektrosmog revived the typography for an arts festival hosted on the former Hürlimann brewery grounds. With Pierre Miedinger’s permission, they digitized and extended the minimal set of characters into a robust headline font.

It was commissioned by the Brauerei Hürlimann (Hürlimann Brewery) as a central element of their corporate identity. While often compared to Trade Gothic Condensed or

The typeface was saved from obscurity by the Swiss design studio .