: An anonymous internet user, "Anastasia Doughnuts," independently launched a website to encourage "boobie freedom" and breast health.
: Using #NoBraDay, users share content that ranges from educational tutorials on breast exams to "outfit of the day" (OOTD) videos that highlight the comfort and liberation of going braless. bralessday videos of the city craze categor high quality
: By 2014, these efforts converged on October 13th, fitting into the broader National Breast Cancer Awareness Month . The "City Craze" and Viral Content : An anonymous internet user
The movement traces its roots back to 2011 in . these efforts converged on October 13th