Because shortened links hide the final destination, they are occasionally used by bad actors for phishing or malware. If you encounter "bitly 30lcpox" or any other short link and are unsure of its safety, follow these steps:

Only click on shortened links provided by trusted brands, verified social media accounts, or known colleagues. Why Marketers Use Short Links

If a file location changes, a marketer can change the destination of a Bitly link without having to change the URL shared in thousands of emails or social posts. Conclusion