The term "awek besar" encompasses more than just physical size; it reflects a lifestyle balanced between a deep-rooted food culture and a growing modern focus on self-care and body positivity.

: Many plus-size women face structural gaps in the local fashion industry, such as inconsistent sizing and a lack of inclusive marketing. This has sparked trends in "tudung styles for big body shapes" to help women feel trendy and confident while respecting modest cultural roots. Health Challenges and the "Nutrition Transition"

: In some rural areas, a larger body is still viewed by some as a "symbol of happiness" or prosperity. However, urban shifts and social media have increasingly leaned toward Western slimness ideals, leading to significant body image concerns among 87% of Malaysian adolescents.