Content produced in one corner of the world is instantly part of the popular media conversation everywhere else. Conclusion
The schedule is dead; the user is the programmer.
Entertainment is no longer tethered to the living room. It’s in the pocket, accessible during a 12-minute commute or a 24-minute break. 4. Convergence: When Niche Meets Mainstream
Content produced in one corner of the world is instantly part of the popular media conversation everywhere else. Conclusion
The schedule is dead; the user is the programmer.
Entertainment is no longer tethered to the living room. It’s in the pocket, accessible during a 12-minute commute or a 24-minute break. 4. Convergence: When Niche Meets Mainstream