Deepfakes use Artificial Intelligence (AI) to overlay a person’s face onto another body with startling accuracy. These videos are created without consent and are designed to deceive viewers, often for the purpose of generating "clickbait" traffic or damaging a celebrity's reputation. The Dangers of Clicking "MMS" Links

If the news isn't coming from a reputable media outlet, it is likely fake.

The Indian government and social media platforms have also tightened regulations. Sharing or hosting non-consensual, morphed, or deepfake imagery is a punishable offense under the . How to Protect Yourself and Others

Alia Bhatt has been a vocal advocate for privacy and digital ethics. Like many of her peers, including Rashmika Mandanna and Katrina Kaif—who have also been victims of AI-generated deepfakes—Alia’s team actively monitors and reports defamatory content.