On her 33rd birthday, March 15, 2026, Alia expanded her lifestyle brand portfolio by launching , a new production label under her house, Eternal Sunshine Productions .

The label focuses on children’s storytelling, with three projects already in development inspired by stories from her late grandfather, Narendranath Razdan.

Alia Bhatt’s Global Takeover: New Videos, Lifestyle Milestones, and 2026 Projects