: While "medium" suggests a stable material (like oil on canvas), "format" describes a set of rules that allow an image to move through different platforms, such as a digital file or a museum installation.
: Images are compared to currency; their value is determined by their exchange and the connections they make within social, political, and economic networks. Key Concepts in "After Art" after art david joselit pdf
In his influential 2013 book After Art , art historian David Joselit explores how the digital age and globalization have fundamentally changed the nature of art. He argues that the traditional view of art—as a unique object tied to a specific medium—is becoming obsolete. Instead, he suggests we are entering an era where art is defined by its ability to circulate, replicate, and transform within global networks. The Core Argument: From Objects to Networks : While "medium" suggests a stable material (like
: Artists now behave like "human search engines," sorting, capturing, and reformatting existing content rather than creating something entirely new. He argues that the traditional view of art—as
: Images gain "potency" by connecting to diverse nodes in a network. The more an image is remediated and shared, the more influence it exerts.
: The book examines how architecture and art respond to global exchange, referencing firms like OMA and artists like Ai Weiwei and Sherrie Levine. Where to Find the "After Art" PDF
Joselit proposes that the term "art" is being replaced by "image," which he defines as a "quantum of visual content" that can exist in many formats.
