: Stick to what is actually shown before diving into complex metaphors. 3. The "7 Rules" Horror Trope
: In today's digital landscape, this often requires even more "touches" (social media ads, trailers, interviews) to cut through the noise.
: A film must stand on its own without needing a sequel or prequel to make sense.
: A protagonist (often a house-sitter) is given a list of seven specific, bizarre rules to follow to survive the night or get paid.
: Don't judge a movie solely by its category (e.g., "just another horror").