In late 2014, the JAV industry saw a massive surge in the popularity of "amateur-style" studios like 10musume. Unlike high-budget, theatrical productions, these releases focused on:

: The industry in 2014 was transitioning toward "exclusive" performers who maintained a specific persona across multiple lifestyle-themed shoots. Lifestyle & Digital Media Consumption

: The "lifestyle" element often featured everyday settings—apartments, parks, or cars—to create a sense of realism.