It should be so valuable that you could charge for it. 3. The "Rule of 100"
Contacting people you already know (friends, family, past customers). 100m leads pdf by alex hormozi link
Once the "Core Four" are optimized, you scale further by leveraging other people: Encouraging referrals. Employees: Building an internal outbound team. Agencies: Outsourcing specific advertising channels. It should be so valuable that you could charge for it